AI-native software lab · Eugene, OR

SEMMAP Labs builds real AI tools, end to end.

An AI-native software lab shipping practical products: an issue control plane for AI agents, codebase governance, and local-first workflow tools. Each one starts as real friction in our own work, gets built and used daily, then sharpened for everyone else.

6 +
AI tools shipped
2
products live (Ishoo · MashuPack)
3
languages: Rust · Python · JS/TS
2 +
years AI-native development
How I work

An AI-native way of building.

The way products get made changed. Mine looks like owning the whole thing — strategy, design, and quality — with AI as the fastest implementation partner I've ever had.

  1. 01

    I own the whole product, not just a slice.

    Strategy, brand, UI/UX, information architecture, prompt design, and quality are mine end to end. AI is the implementation partner — the product is mine.

  2. 02

    Genuinely fluent with AI, hands on the craft.

    I work with Claude, GPT, and Gemini daily — fluent enough to read, debug, and steer Rust, Python, and JS/TS. The model accelerates; my judgment decides what gets made and why.

  3. 03

    Every tool starts as real friction.

    SEMMAP came from AI not knowing where to look. Neti came from AI bloating files. Ishoo came from needing to govern agent work. Build the thing, use the thing, sharpen it for other people.

Background

A designer and marketer who learned to ship software.

Before SEMMAP Labs I spent 12 years building products and brands — TipTop Brushes, a creative-tools business I founded that served 100,000+ customers and built $500K+ in revenue, and a decade as art director at Soundiron shipping 100+ product campaigns.

That history shapes everything: polished interfaces, practical workflows, and software that feels made by someone who actually uses it.

More about Spencer →

Explore the work, try Ishoo, or get in touch.