SEMMAP Labs · Eugene, OR

A one-person software lab building real tools by directing AI.

I'm Spencer Nunamaker. For over 2 years I've directed Claude, GPT, and Gemini to ship production software — while I own the architecture, design, prompts, and quality. Before that, 12 years building products and brands for over 100,000 customers.

12 +
years building products & brands
100K +
customers served
$500K +
revenue built solo
6 +
tools shipped with AI
How I work

An AI-native way of building.

The role of a maker changed. Mine looks like directing, owning, and shipping — with AI doing the typing.

  1. 01

    I direct AI — I don't hand-type production code.

    I work with Claude, GPT, and Gemini daily, fluent enough to read, debug, and steer Rust, Python, and JS/TS. The model writes; I decide what gets written and why.

  2. 02

    I own everything around the code.

    Architecture, UI/UX, information architecture, prompt design, and quality are mine end to end. The AI is the implementation partner, not the author of the product.

  3. 03

    Every tool starts as real friction.

    SEMMAP came from AI not knowing where to look. Neti came from AI bloating files. Ishoo came from needing to govern agent work. Build the thing, use the thing, sharpen it for other people.

Background

A designer and marketer who learned to ship software.

Before SEMMAP Labs I spent 12 years building products and brands — TipTop Brushes, a creative-tools business I founded that served 100,000+ customers and built $500K+ in revenue, and a decade as art director at Soundiron shipping 100+ product campaigns.

That history shapes everything: polished interfaces, practical workflows, and software that feels made by someone who actually uses it.

More about Spencer →

Explore the work, try Ishoo, or get in touch.